tony.shepherd@christiandopplerconsulting.com +44 7592 542603
christian doppler consulting business sales team Fast-track

City image Fast-track business blog berkshire

Fast-track Your Start-up

Here at Christian Doppler, we are all about adding value to your business. We are well-versed in stream-lining your business model and preparing your team for increased sales activity. A lot of what we do is designed to assist companies in the advanced stages of the sales cycle to push the deals across the line. But a lot of these areas do not apply to businesses in the early stages of development. Start-ups have a completely different set of needs as they launch.

In a previous article, I spoke about how Christian Doppler Consulting can also work in conjunction with fledgling businesses to help them progress to the next level. In my desire to assist start-ups achieve more and succeed in becoming sustainable and long-lasting businesses, I would like to share some things that I have learned over the last few years of working with them.

Here are my top five tips to fast-track your start-up to put it in a position where it is generating income:

  1. Ask for Help

In the world of business (or indeed in the workplace in general), a phrase that you don’t hear people say very often is ‘I don’t know’. Admitting that you don’t know something is often seen as a sign of weakness and people try to avoid it. To do this, people will take educated guesses, or worst of all, they will speak nonsense, attempting all the while to sound like they know what they are talking about. But is asking for help a sign of weakness?

If you start a business, there will be a lot of things that you won’t know how to do. It isn’t weak to admit this.

Moving forward is more important than how it looks when you don’t know something. Everyone who has ever started a business has, at some point, not known something. But the reason why their business has developed is because they have asked for the help that they needed to move forward. You can’t be good at everything, so when you come up against something that you don’t know, please don’t be afraid to ask for help. If you want my help, you can let me know here.

  1. Prioritise the Important Activities

When it comes to efficiency and time management, it is important that you prioritise the important activities. I see a lot of people starting in business, who concentrate on the details of their business. Making sure that they are getting every little thing just right. Creating logos, printing business cards, spending months on their beautiful business plans (Hint: When it comes to your business plan – substance over style every time). They concentrate so much on the details and the minutiae of their business that they end up achieving very little.

To successfully start your business, you must try and remain in a state of perpetual motion. You must always be moving forward. The more that you concentrate on the details, the less progress you will make. Yes, the details are important. But they are less important than people think. No one will really care at the start how nice your business cards are, or if your logo is the right colour. Especially not your customers. They will mostly care about how good your product or service is. So, this is what you should spend your time on. Letting customers know about your product and service and telling them how good it is (and wherever possible, making it better as you go).

Simply, anything that leads directly to generating income (see point 5 for more details).

  1. Focus on Your Strengths

In life, people will often spend a lot of time working on their weaknesses and improving their knowledge and understanding of things they don’t know. People will spend time learning new things and educating themselves in interesting subjects. This can be a useful and rewarding endeavour, but when it comes to your business, can you really afford to spend time educating yourself in the things you don’t know? This isn’t progressive.

Real progress comes from focusing on your strengths. Eventually, if you spend enough time developing and promoting your strengths, people will associate you with those strengths. This is how you become an authority. This is how you become an expert. This is how you position your business at the front of any industry. We can’t be good at everything. People who have been successful in business know this, but what they do very well is to leverage the things that they are good at to help their business thrive.

  1. Keep Things in Perspective

Perspective is a strange thing that can be lost so easily, and when it is, negative emotions are created. Doubt, fear, anxiety, stress. The balance that comes from keeping everything in perspective is invaluable when you start your business, because things can so easily become overwhelming. The task at hand can seem too large, too difficult and impossible. Keeping perspective allows all things to be possible. Keeping things in perspective cultivates a sense of consistency and balance. Dramatic and emotional highs and lows are to be avoided. At all times the progress of your business should be framed in terms of the ‘bigger picture’. It is important to keep things in context and keep things simple.

When a problem occurs, don’t dwell on it. Look for a practical solution (asking for help is one practical solution), and keep moving forward. Always remember that no matter how hard things get, they could be worse. No matter how well things are going, there is always room for improvement. Dominate the rational middle-ground.

Show passion and interest in what you do, but don’t lose perspective.

  1. Learn to Love Selling

There is one thing that every single business in the world has in common. They sell something. No matter how good your idea is, no matter how good your product or service is, until you sell something – you don’t have a business. For many people who start a business, the task of selling doesn’t come naturally. But this is what you have to do if you are going to succeed. You have to sell.

For a lot of people who want to start a business, selling is the least favourite thing on the list of tasks that they have to do, so they put it off. But this is the worst thing you can do (remember, until you sell something you don’t have a business).

It may not come naturally, but selling is such an integral part to any business, that you must spend time learning how to do it. On your list of ‘important activities’ it is most definitely in the top two (the other is developing and improving your service or product). Learning how to sell doesn’t mean that you become someone you are not. It doesn’t mean that you do anything immoral. It just means that you must find a way to convince others of the value of what you are offering.

The sooner you understand that to be in business you must sell something, the sooner you can start to learn how to do it. The sooner you learn how to do it, the sooner you will start to generate income.

I hope that you have found this article helpful and that these five tips help you to get your business started in the right way.